Select your model below to book a test drive When Volvo launched its new truck in August 2012, the brand decided against boasting directly about the vehicle’s many technical capabilities. Subscribe and get unlimited access. The thinking behind the auto manufacturer’s branded content series, including Van Damme’s epic splits. I think the major challenge was to create a viral hit and at the same time be relevant. When the truck driver watches it, he’s completely fascinated by the fact that they managed to do it for real. The basic idea was that if you want to create a viral you need to have stuff that provides people with more than just your message. We realised that there is a heart and brain side to buying and using trucks. Instead, Volvo Trucks filmed someone tight-rope walking between two moving trucks to showcase its precision and control. Like this article? Explore and design your favorite Volvo SUV, estate and sedan today. With the Compass you can now also do your short journeys emission-free and because we have a Volvo XC40 T5 Recharge in the endurance test stable, a confrontation cannot be missed. There was a problem sending your message. When you look at Germany and other markets, there’s a connection to Volvo cars but not trucks.’. As you use our website, we and our third-party providers collect your internet and other electronic network activity information (IP address, device information, and information regarding your interaction with our website) via cookies and other technologies. Nov 29, 2016 . Our way of doing it was by having a lot of followers. Looking back from June 2012 until now, the Facebook members for Volvo went from 16,000 to 362,000. It’s a business-to-business campaign because the target group is truck buyers and owners. That’s without taking into consideration the third level, which is how can we spread our message? Maybe he doesn’t even think about the fact that it’s Enya or Van Damme. 'I took a work keys test which was easy and the Ramsay test which was very hard and nothing to do with my job might as well been for an electrical engineer. LEARN MORE  LEARN MORE  Volvo Recharge. The article is offered in PDF format. Interviews are usually daunting. I think Volvo is very progressive and they look not just at quantitative research, but also qualitative. Be inspired by the best creative work from around the world. Do you wish to become an employee at Volvo? We realised that [the drivers] get hammered down with messaging from truck brands, but they don’t really get much feeling from it. What we were working on for a long time was the marriage between the heart side and the brain side. Read further? A panel interview is a part of the face-to-face interview that usually takes place in one of Volvo's locations. At JobTestPrep, we provide a thoughtfully designed collection of test simulations, drills, interview preparations, and personality assessment with which you can enhance your knowledge of the subject and construct a reliable personality profile. Is our toughest truck tough enough to survive Sophie? The release of 2019 New ECM Software may affect certain Test operations, valid on OBD2017 and OBD2018 emissions. “This was not about creating … In this nail-biting episode, the Volvo FH tows the paraglider up a … Instead, Volvo Trucks filmed someone tight-rope walking between two moving trucks to showcase its precision and control. What were the main insights you got from your research? You can also expect situational questions, in which you will need to describe a situation where you encountered and successfully solved a problem by taking certain actions. If you’re going to make a viral hit, it needs to have a kick off. Adding to its series of viral promotional videos, Volvo Trucks is back with yet another Live Test. In this way we could thrill and engage the widest possible audience while still providing a valid demonstration of the new truck. What was the strategy behind the content? Only carefully preparing for your examination can you shoot ahead of other candidates for your desired position. Subscribe Already a Subscriber ? We’re always working with two levels in all the films. MBA502 MARKETING MANAGEMENT IN A GLOBAL ENVIRONMENT Volvo LIVE TEST Case Study 1) Which promotional mix We wrote the brief together with our client. Get premium preparation with access to any PrepPack™, Ramsay MAT, Ramsay MecTest, Personality, Interview, Two full-length Microsoft Word tests + 160 additional practice questions, Two full-length Excel 2016 tests + 180 additional practice questions, Prepare for WorkKeys tests with online practice tests, study guides, and more. this content is for subscribers only. Volvo, Workkeys, Microsoft, and other trademarks are the property of their respective trademark holders. The strategy from the films is based on the insight of combining the heart and brain perspective. We’re always working with two levels in all the films. Beat your opposition with the assistance of our preparation packs. We realised that there is a heart and brain side to buying and using trucks. Volvo WorkKeys Assessment Test WorkKeys is a job skills assessment system measuring "real-world" skills that employers believe are critical to job success. These are Communication skills, Teamwork, Decision making and people skills. Your message was sent. We wanted to get higher attention among the non-users of our product so that they start to understand Volvo Trucks. We got better and better at getting followers. The general idea for branded content was that we realised that we had to outsmart the competition. Please fill out the form below and we will contact you soon. When Volvo launched its new truck in August 2012, the brand decided against boasting directly about the vehicle’s many technical capabilities. Ad of the Day: A Volvo Truck Tows a Paraglider in Brand’s Latest Daring ‘Live Test’ Stunt. Volvo ‘Live Test’ video: The Flying Passenger. We’ve all been thinking about that! We realised we had to turn as many people as possible into media. We wanted to be very single minded. To learn how to conduct yourself calmly during your interviews, go to JobTestPrep’s interview kit. Subscribe to the Contagious newsletter and stay up to date with creative news, marketing trends and cutting-edge research. What’s the trucking market like and what were you trying to do to differentiate Volvo Trucks? That’s what I meant by heart and brain. Getting a job at Volvo can be a real challenge, particularly when it comes to the assessment tests and interviews. An hour is available, although extended test drives can be … The people who actually make the decisions of what truck to buy are not necessarily truck drivers, but more the people who run the transportation companies. Contagious Business Design Centre Suite 238 52 Upper St London N1 0QH UK, Contagious 61 Greenpoint Avenue Suite 612 Brooklyn, New York NY 11222, ContagiousAvenida Manuel Bandeira, 360Vila LeopoldinaSão Paulo SP05317-020. One thing that struck us was that the target group was extremely diverse: it went from single drivers all the way up to the CEOs of massive companies that buy a massive amount of trucks globally. Volvo V70 (2000 – 2007) How To Tutorials. But if you’re a truck driver you’re going to be stunned by the way these drivers are performing. The panel interview presupposes an interview with four or five people simultaneously. I kept saying that I managed to turn everyone into a planner and they managed to turn me into an engineer, because we worked so well together. Volvo Trucks, an independent company from Volvo Cars, is back again with a new stunt and this time it has got a little girl named Sophie to remotely test drive its 18-tonne FMX truck over an obstacle-laden course.. We were doing interviews all around Europe and we were in an obscure little town outside of Munich. Volvo Trucks - The Technician (Live Test) From the outset, the aim was to make a number of different Live Test films. Network Cable. One of the most interesting things about this campaign is the way that we worked with our client. This is "Volvo Live Test" by Diplomados Ing. Welcome to the canada site of Volvo Cars. We've developed a suite of premium Outlook features for people with advanced email and calendar needs. Besides having to take the WorkKeys assessment test you may encounter one or more of the following tests - personality, sjt, verbal, mathematical reasoning, the Ramsay Mechanical Test, or even a Microsoft test. WorkKeys is a job skills assessment system measuring "real-world" skills that employers believe are critical to job success. By T.L. View 405396017-volvo-live-test-docx.pdf from ECONOMIC 212 at Hasni College of Technology. The full article normally costs $ 1.49, but is free for subscribers. Cloud Streaming Disabled. We then worked with the engineers at Volvo, we realised that they had one of the most advanced products ever. Volvo Cars Live: Volvo Car Group's 2020 Full Year Financial Results Volvo Cars Live. Our customised PrepPacks are designed to sharpen your skills and assist you with every step of your hiring process. During the “breath-taking” ride, a Volvo FH tows a paraglider up a steep mountain road and under the narrow opening of an overhanging bridge. If you have a lot of money you can make a SuperBowl ad, that will kickstart the campaign for viral. Share with your network: Subscribe to the Contagious newsletter to receive a weekly dispatch of campaigns, opinions and research, curated for strategists, creatives and marketers. Test Drive Plus. Was that something that you were trying to do? Test drives are available at Volvo dealers, or cars can be delivered to the customer’s home or place of work. The feeling of the trucking industry was that they had problems recruiting drivers and it’s was no longer cool to be a truck driver. How did the campaign change perceptions of Volvo as a brand? So we started doing interviews, we travelled around meeting buyers and having lunch and dinners at big truck stops. The biggest insight for sure was that there are a lot of influencers. JobTestPrep can strengthen your way to success with our in-depth Volvo preparation materials. Views really are not the most important thing. That was one of the success factors of the campaign. Turn that little specific innovation into something amazing that anyone would like to watch. What kind of results did you get for the Live Test campaign? After 48 hours the Epic Split had 10 million hits on YouTube. Go wide but hit tight. The general idea for branded content was that we realised that we had to outsmart the competition. Today it is the most watched automotive ad ever on YouTube, with more than 72 million views and the video took sixth place in YouTube’s annual list ‘Top Ten Trending Videos of 2013'. A lot of the work was mainly qualitative work. That’s our strategy. For each of the six films, Volvo only demonstrated one feature at a time, from robustness to manoeuvrability, using the help of a host of characters including a hamster and a troop of bulls. Cars We’re aiming to save. Whether you are having a phone interview, where you mostly talk about your work experience, or an in-person interview, where you answer competency-based questions, you may feel nervous and confused. You need to start with a bang. We documented everything in [the truck buyers’] offices and we realised that they get hammered down with messaging from truck brands, but they don’t really get much feeling from it. Its most popular video featured Jean-Claude Van Damme doing the splits in between two of the trucks. If you are located within a VCC building and have a … The assessment tests include Applied mathematics, Technology, Writing, Listening for Understanding, Locating Information, Reading for Information, Teamwork, Fit, Talent, and Performance. What research did you do before the campaign? Learn about Recharge. We met a truck owner and we kept asking him ‘Who do you consult when you’re buying a new truck?’ He said: ‘Well, it’s my decision but my wife wants me to take good care of myself and my drivers.’ That’s where the coin dropped. We will contact you shortly. Sales: (630) 206-5100; Service: (630) 246-2200; Parts: (630) 748-8940; New Inventory New Inventory. Posted: June 2014: Business Sector: Subscribers Only: Media Type: Case Study: Length : 116 seconds: Editor: Marshall … They have their media channels; they’ve been doing the same thing for years. We realised (both from our side and the Volvo side) that we could work completely together: no hierarchies, just everyone aiming to get the maximum out of the campaign. Please try again in a few minutes. Expand your Outlook. Volvo Car Group. Volvo Trucksin uudella videolla varjoliitäjä ja Volvo FH lähtevät henkeäsalpaavalle matkalle. Start preparing today with instant access. The truck driver has to maintain a high cruising speed to keep the paraglider in the air. The overall business objective was to create maximum interest for the global launch of Volvo’s new trucks, in a cost-effective way. This is not just another launch, so it can’t be just another campaign. Volvo … By continuing to browse you are confirming that you are OK with this. The perception of Volvo is that it’s now seen as much more innovative. Live Test Series: Advertiser: Volvo: Brand: Volvo Trucks: Want to see all the credits ? Volvo Trucks The creative idea was to carry out extreme tests of relevant product features, in a live set up, where the outcome could never be guaranteed. We realised we had to turn as many people as possible into media. So every time I say ‘I’ or ‘we’, I mean the client and the agency. Sign in Sign out. We need to make films that are so interesting that you want to share them. That came naturally for us because as soon as you get close to them you realise that they run by the same principles as all other humans. Welcome to Volvo Cars Live. The other insight was we would never be able to reach everyone in a traditional manner. Volvo S80, V70, S70, 850 – 1996 to 2001 – 2.5D, TDI Diesel Engine – Scheduled Plan; Volvo S60, S80, V70, XC70, XC90 – 2001 to 2006 – D5, 2.4D Auxiliary Serpentine Drive Belt Routing Diagram; Volvo S60, S80, V70, XC70, XC90 (1998 to 2007) – Xenon Retrofit how to solve warning message Contagious uses cookies to ensure that you get the best experience on our website. Volvo Cars Lisle 4325 Lincoln Avenue Directions Lisle, IL 60532. What was it that made the Epic Split video particularly successful? Did that shape the campaign at all? What were the business objectives behind the Live Tests campaign? Soon after the Epic Split video was released we interviewed Lars Terling, vice president of marketing communications at Volvo Trucks, who told us: ‘When we launched completely new trucks in 2012, we wanted our communication to be new too. Another insight was that we knew that we could never outspend our competition, so we had to outsmart them instead. The fact that you get a lot of PR, that’s important. Some of the players had a bigger wallet than others, and they were winning as a result. We ran into some interesting facts that meant the brief progressed over time. Skip to main content. We learned as soon as you have the interest you can go as deep as ever. The second in a series of video ads the company calls its “Live Test Series, in collaboration with its award winning ad agency Forsman and Bodenfors of … News and information about the Volvo Service For Life Program. Unfortunately I can’t go into sales figures. The number of unique visits to Volvo Trucks' websites in Europe doubled from just over 175,000 to more than 300,000 per month. November 30, 2016 . Volvo Service For Life (VSFL) frequently asked questions section. By using our practice resources, you will also learn about the most commonly asked questions followed by possible answers to them. We need to make films that are so interesting that you want to share them. The assessment tests include Applied mathematics, Technology, Writing, Listening for Understanding, Locating Information, Reading for Information, Teamwork, Fit, Talent, and Performance. So we also wanted to make truck drivers feel proud and show that it’s a skill. In general the trucking industry is quite conservative. A full-size truck. In the latest Live Test, a Volvo FH tows a paraglider up a mountain pass in Croatia in a precision stunt never tried before. Industrial UC on Vimeo, the home for high quality videos and the people who love them. Questions asked in the panel interview are usually competency-based. https://www.youtube.com/playlist?list=PLKFJ3tQvdojTHq0Zw0PUYtDTjGqi93b… And it’s much more emotional than you would think.’ So that’s when we said: ‘Let’s talk to all the influencers. Cookie Notice. The number of followers on Twitter increased from 6,000 to 19,000 and on YouTube, the number of subscribers has increased from 3,500 to 92,000. There you will find useful advice on how to assuage your nervousness when you are sitting face-to-face to the Volvo’s representative. The specific B2B communication is usually not that effective it doesn’t take into consideration that these buyers are actually humans.